About the role
The marketing operations team manages the infrastructure for marketing analytics and reporting. This analyst develops reporting architecture, builds dashboards, and creates advanced data models to track marketing performance. They also work with other departments to ensure data integrity and improve visibility into marketing efforts.
Our summary of the posting; the original is on the Newsela careers page.
What the posting requires
- Required
- Excel
- Statistical modeling
- Marketing attribution
- Reporting frameworks
- Salesforce
- Google Sheets
- Forecasting
- Multi-touch attribution
- Dashboards
- Preferred
- Chili Piper
- Salesloft
- Google Ads
- Meta Ads
- LinkedIn Ads
- Bachelor's degree
These tags are our reading of the posting. They can miss something; the original posting is the reference.