About the role
The team manages global user acquisition campaigns for Duolingo. The performance marketing manager executes and optimizes mobile advertising efforts, overseeing a significant budget and collaborating with agencies and internal departments to drive growth.
Our summary of the posting; the original is on the Duolingo careers page.
What the posting requires
- Required
- Analytical skills
- Mobile attribution
- Marketing analytics
- Mobile acquisition platforms
- Attribution technologies
- Data translation
- Strategy development
- Mobile user acquisition
- Ecosystem
- Industry trends
- Preferred
- Incremental measurement
- Geo-lift
- Incrementality testing
- Media mix modeling
- Performance marketing
- Subscription app
These tags are our reading of the posting. They can miss something; the original posting is the reference.