About the role
The performance marketing team drives paid user acquisition for Duolingo's products across many markets. The Senior Director leads this team, managing the strategy, budget, and people to ensure efficient spending and measurable results.
Our summary of the posting; the original is on the Duolingo careers page.
What the posting requires
- Required
- Incrementality testing
- Mobile attribution
- Saturation analysis
- Mmp
- LTV
- SKAN
- ROAS
- Privacy
- Performance marketing
- Preferred
- UA China
- Creator marketing
- Acquisition marketing
- Walled garden
- UGC
- Product marketing
These tags are our reading of the posting. They can miss something; the original posting is the reference.