About the role
The Marketing Enablement team builds and maintains systems for customer outreach and rewards. The Senior Product Manager defines the team's roadmap and translates marketing ideas into reusable product features. This involves designing offer mechanics and improving marketing measurement and tooling.
Our summary of the posting; the original is on the Betterment careers page.
What the posting requires
- Required
- Funnel analysis
- Attribution
- Experiment design
- Metrics
- Event data
- Third-party integrations
- System design tradeoffs
- Specs
- Product roadmap
- Offer types
- Preferred
- Customer engagement platforms
- Event instrumentation
- Web content management systems
These tags are our reading of the posting. They can miss something; the original posting is the reference.