About the role
The team manages lifecycle marketing strategies for Apparel & Accessories and the Refer a Friend program. The marketing lead analyzes data to identify opportunities, designs and executes experiments, and coordinates multi-channel campaigns to drive engagement and business growth.
Our summary of the posting; the original is on the WHOOP careers page.
What the posting requires
- Required
- Analytical skills
- Segmentation
- CRM technology
- Data analysis
- Personalization
- Marketing technology
- Member insights
- Experimentation
- Lifecycle measurement
- Preferred
- Iterable
- Amplitude
- Hightouch
- Subscription business
- E-commerce
- Consumer technology
These tags are our reading of the posting. They can miss something; the original posting is the reference.