About the role
The Digital Marketing team drives customer acquisition for lending products through performance channels. The individual in this role oversees paid social media strategy and execution for personal loans. This includes direct media buying, campaign optimization, and driving profitable growth on social platforms.
Our summary of the posting; the original is on the UPSTART careers page.
What the posting requires
- Required
- Paid social platforms
- Paid media creative strategy
- Analytical skills
- Geographic targeting
- Campaign structure
- Messaging
- Data interpretation
- Geo experiments
- Bidding
- Preferred
- Financial services
- Fintech
- Lending
- Insurance
- Marketplaces
- Launching new channels
These tags are our reading of the posting. They can miss something; the original posting is the reference.