About the role
The Digital Marketing team acquires customers for Upstart's lending products. This role builds and expands paid digital acquisition for new offerings, overseeing media buying and campaign adjustments across multiple platforms. The position includes campaign setup, testing, and working with other departments to foster expansion.
Our summary of the posting; the original is on the UPSTART careers page.
What the posting requires
- Required
- SEM
- Paid search
- Keyword strategy
- Bid management
- Ad copy testing
- Landing page optimization
- Analytical skills
- Performance data
- Experiments
- Preferred
- Financial services
- Fintech
- Lending
- Insurance
- Marketplaces
- Launching new channels
These tags are our reading of the posting. They can miss something; the original posting is the reference.