What the posting requires
- Required
- Value-based bidding
- Google Ads
- Smart Bidding
- Audience segmentation
- Automated rules
- LTV
- Looker
- Analytical skills
- Bidding strategy
- Preferred
- Feed-based
- Media mix modeling
- First-party data
- Audience-driven
- Incrementality testing
- Data activation
These tags are our reading of the posting. They can miss something; the original posting is the reference.