About the role
This role oversees worldwide digital advertising and performance marketing efforts. The individual defines how paid channels are used throughout the customer lifecycle, establishes operational frameworks, and leads a global team to maximize marketing spend and meet business objectives.
Our summary of the posting; the original is on the Okta careers page.
What the posting requires
- Required
- Ad tech
- Audience graphs
- CRM
- BI tools
- CRO
- AI
- Martech
- Salesforce
- Looker
- Preferred
- Predictive audience modeling
- Autonomous bid management
- Generative creative
- Scenario modeling
- MMM
- MTA
These tags are our reading of the posting. They can miss something; the original posting is the reference.