About the role
The team manages marketing for Lyra Health's health plan and health system clients. The marketing director develops strategies to increase brand awareness, drive member acquisition, and scale the marketing function. This involves overseeing cross-channel campaigns and collaborating with various internal teams.
Our summary of the posting; the original is on the Lyra Health careers page.
What the posting requires
- Required
- Brand positioning
- Product marketing
- Performance marketing
- Consumer acquisition
- Field marketing
- Provider marketing
- Health plan dynamics
- Health system referral models
- B2B2C healthcare enrollment
- Preferred
- Mental health access
- Behavioral healthcare
- Fast-paced
- Regional marketing
- High-growth
- Multi-market activations
These tags are our reading of the posting. They can miss something; the original posting is the reference.