About the role
The Lyft Ads team builds a growing commerce media business connecting brands with consumers. The product marketing manager develops strategies for programmatic advertising and audience extension, manages partner relationships, and defines pricing and packaging for sales.
Our summary of the posting; the original is on the Lyft careers page.
What the posting requires
- Required
- DSPs
- Analytical skills
- Financial modeling
- Business cases
- Revenue scenarios
- Ad tech concepts
- DV360
- Narratives
- The Trade Desk
- Preferred
- Audience extension products
- First-party data
- Location-based advertising
- Mobility data
- Contextual targeting
- Product marketing
These tags are our reading of the posting. They can miss something; the original posting is the reference.