About the role
The team manages Instacart+, the company's membership program. The product marketing manager develops and executes strategies to attract new members and increase engagement with existing ones. This involves shaping the program's positioning, messaging, and lifecycle campaigns across various channels.
Our summary of the posting; the original is on the Instacart careers page.
What the posting requires
- Required
- Data analysis
- A/B testing
- Messaging
- Subscription marketing
- Loyalty marketing
- Bachelor's degree
- Marketing
- Product marketing
- GTM strategy
- Preferred
- Marketplace
- Grocery marketing
- Two-sided platform
- CPG marketing
- Consumer tech
- Tiered benefits
These tags are our reading of the posting. They can miss something; the original posting is the reference.