About the role
The Provider Experience team ensures mental health providers actively use Headway's platform. The marketing manager builds and executes automated communication programs to guide providers through their journey. This involves segmenting users, designing messaging triggers, and analyzing campaign performance to optimize engagement and retention.
Our summary of the posting; the original is on the Headway careers page.
What the posting requires
- Required
- Lifecycle marketing
- Customer journey
- Campaign execution
- Experimentation
- Cross-functional collaboration
- Marketing analytics
- Continuous improvement
- Preferred
- Behavioral data
- Product Marketing
- Segmentation
- Trigger logic
- Sequencing
Preferred experience: 5+ yrs
These tags are our reading of the posting. They can miss something; the original posting is the reference.