About the role
The Experiences team scales unique activities offered by local creators worldwide. The Senior Demand Strategy Lead defines how to engage guests across their entire journey, from discovery to repeat bookings. This role sets the strategy for owned content and messaging to drive demand.
Our summary of the posting; the original is on the Airbnb careers page.
What the posting requires
- Required
- Analytical skills
- Email automation
- Editorial judgment
- Measurement frameworks
- Push automation
- Content strategy
- A/B testing
- Marketing automation
- Owned content
- Preferred
- Marketing automation platforms
- Referral programs
- Incentive mechanics
- Consumer marketplace
- Travel industry
- Two-sided marketplace
These tags are our reading of the posting. They can miss something; the original posting is the reference.