About the role
The team manages paid search strategies for higher education clients. The Director of Paid Search shapes these strategies, oversees campaign execution, and analyzes performance to drive client outcomes. This role involves guiding client strategy, managing budgets, and ensuring campaigns meet key performance indicators.
Our summary of the posting; the original is on the Zeta Global careers page.
What the posting requires
- Required
- Full funnel outcomes
- EDU clients
- CPE
- CPS
- Paid search
- Budget management
- 500k dollars
- Preferred
- Google Ads
- Account planning
- Performance optimization
- Enrollment performance
- Testing framework
- Account structure
These tags are our reading of the posting. They can miss something; the original posting is the reference.