About the role
The Marketing Decision Science team supports Instacart's advertising, search engine optimization, and partner marketing initiatives. The Senior Manager leads a group of analysts, directing their daily tasks and upholding quality standards. This position involves managing marketing data analysis, contributing to measurement strategies, and influencing budget allocation.
Our summary of the posting; the original is on the Instacart careers page.
What the posting requires
- Required
- Incrementality testing
- Marketing mix modeling
- Attribution
- LTV-based optimization
- SQL
- Data validation
- Mmm
- Data fluency
- Pressure-testing
- Preferred
- Geo-experimentation
- Bayesian methods
- Causal inference frameworks
- LTV-based media optimization
- Budget allocation modeling
- Consumer-facing marketplace
These tags are our reading of the posting. They can miss something; the original posting is the reference.