About the role
The team shapes how Braze communicates with customers to build engagement. The Director leads the lifecycle marketing function, developing strategies and a team to drive meaningful interactions across prospect and customer audiences. This involves connecting product adoption to long-term customer value and business growth.
Our summary of the posting; the original is on the Braze careers page.
What the posting requires
- Required
- Personalized experiences
- Behavioral data
- Lifecycle measurement framework
- AI
- Lifecycle marketing
- Audience segmentation
- Data analysis
- Customer engagement platforms
- Email marketing
- Preferred
- AI-powered products
- SaaS product portfolios
These tags are our reading of the posting. They can miss something; the original posting is the reference.