About the role
The team shapes how Braze communicates with its audience to build connections. The role leads the lifecycle marketing function, developing strategies and a team to drive engagement across prospect and customer audiences. This involves creating programs that connect product adoption to customer value and business growth.
Our summary of the posting; the original is on the Braze careers page.
What the posting requires
- Required
- Personalized experiences
- Audience strategies
- Measurement framework
- Experimentation
- AI
- Scalable processes
- Audience segmentation
- Data analysis
- Customer engagement platforms
- Preferred
- Global
- AI-powered products
- SaaS product portfolios
These tags are our reading of the posting. They can miss something; the original posting is the reference.