About the role
The team develops strategies to engage Braze's customers and prospects. The role involves leading a team to build and optimize lifecycle marketing programs. This includes nurturing, onboarding, and product adoption initiatives to drive customer value and business growth.
Our summary of the posting; the original is on the Braze careers page.
What the posting requires
- Required
- Personalized experiences
- Audience strategies
- Behavioral data
- Lifecycle measurement framework
- Lifecycle marketing
- Audience segmentation
- Customer engagement platforms
- Measurement frameworks
- AI-powered marketing tools
- Preferred
- AI-powered products
- SaaS product portfolios
These tags are our reading of the posting. They can miss something; the original posting is the reference.