About the role
The team promotes Betterment's investment and savings solutions to potential clients. The manager oversees and refines paid advertising efforts across various platforms, aiming to attract new users and increase funded accounts effectively.
Our summary of the posting; the original is on the Betterment careers page.
What the posting requires
- Required
- SEM
- Mobile app marketing
- Business outcomes
- Campaign strategy
- ASO
- Funded accounts
- Keyword management
- App store listings
- Performance optimization
- Preferred
- Programmatic buying
- Paid social
- Mobile measurement
- Display buying
- Meta
- Attribution
These tags are our reading of the posting. They can miss something; the original posting is the reference.